For my leadership interview i interviewed my mom, Ellen Cook. She has been working in the advertising industry for the past 25 years and owned and ran her own botique agency in dallas for 17 years. She is currently the President of The Integer Group, a global retail promotion agency, where her primary clients are AT&T, FedEx, 7-Eleven, and BIMBO Bakeries USA.
1. What qualities are essential to being a leader?
I thoroughly believe trust is the foundation of leadership. If people are able to trust you implicitly, you will have the ability to influence them and lead them. High integrity and character make trust happen. And, great leaders keep their promises.
I believe other important qualities of a great leader are:
- Self-awareness: Being keenly aware of your strengths and, more importantly, your weaknesses
- Empowering People: Allow others to live up to their full potential
- Walking the Talk: Practicing what you preach
- Defining Expectations and holding people accountable
- Listening
- learning from mistakes
2. How do you get others to follow you
Capture people’s hearts and heads. When you can capture someone’s head, you have the ability to lead and influence their intellect completely engaging them with the decisions/outcomes of every business activity. When you can capture someone’s heart, they become evangelists, totally passionate about how they can contribute to your business positively impacting people and society.
3. What/who most inspired you to become a leader
Several people and events in my life…my father, my club and high school coaches, my competitive swimming, my Advertising professor at UT, my first internship at an ad agency, among others. I thoroughly believe that leadership typically emerges from our individual life stories. Consciously or subconsciously, successful leaders constantly test themselves throug h real-world experiences and reframe their life stores to understand who they are at their core. In doing so, we can all discover our leadership potential.
4. What experience leading has influenced you the most?
Just realizing the impact you can have on people’s lives. There’s nothing better than to be able to lead/mentor people and watch them grow and flourish to their fullest potential.
5. What is the biggest challenge you have faced as a leader?
Understanding and living by this truth: Real leadership is not a title. It is a responsibility. Also, remembering each and every day what I want to be remembered for and allowing this to guide my decisions in both my professional and personal life.